MOL - Materiales Online

Type

Visual Identity


Role

Brand Designer / Art Director

Engagement

Freelance Project. Commissioned by Indicius

Year

2020

MOL is a digital platform that connects construction professionals with suppliers, allowing users to source materials based on the exact location of their projects. It transforms what’s often a fragmented and time-consuming process into something fast, intuitive, and built for real-world efficiency.

The visual identity captures that sense of energy and immediacy. Its custom logotype is constructed from geometric forms that suggest motion and flow—an abstract bridge between supplier and builder. The design system extends this logic through clean typography, modular layouts, and clear iconography, creating an ecosystem that feels approachable, direct, and designed to move.

Every element, from the app interface to the large-scale environmental graphics, follows the same principle: making construction logistics feel modern, dynamic, and within reach.