Liebre

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Liebre is an online fabric shop that reimagines how people explore and purchase textiles, drawing inspiration from cities, people, textures, and everyday culture.

The identity system captures this expressive spirit through a bold, stretched logotype that mimics the movement of fabric and evokes a sense of playful distortion. Paired with rich photography and a dark, tactile palette, the visual language blends raw texture with editorial elegance. The website extends this vision: a minimal, immersive experience where oversized typography, fluid interactions, and curated collections invite users to step into the “Liebre Democracy”, a space where fabric becomes a medium of self-expression, accessible from street to studio.