IV Labs

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IV Labs was created to reposition IV therapy as a premium, concierge wellness experience — combining clinical credibility with elevated, at-home service. The brand needed to signal trust and medical authority while differentiating itself from transactional hydration clinics.

We built a refined identity system centered on the symbolism of the drop — a precise, contained form representing both scientific accuracy and transformative impact. The custom “ivl” monogram sits within a circular mark, creating a seal of credibility while subtly referencing fluidity and renewal. Concentric linework and soft gradients extend the droplet metaphor across the system, reinforcing movement, balance, and optimization.

A restrained color palette of deep blues and elevated neutrals establishes authority and calm, while modern typography and generous negative space create a sense of confidence and clarity. Across digital, mobile, and in-home touchpoints, the system delivers a cohesive experience that positions IV Labs as not just a service — but a higher standard of care.