Apaleo
Type
Visual Identity
Role
Art Director / Brand Designer
Engagement
Freelance Project
Year
2023
Collaborators
Agostina Morero (Brand & Visual) / Martina Ardissono (Illustrations)
Apaleo redefines what it means to be a hospitality platform — open, adaptable, and built for a new generation of hotels and serviced apartments. The brand identity reflects that same spirit of modularity and freedom, translating a complex technological foundation into a system that feels both structured and alive.
Every visual element originates from Apaleo’s API-first logic: simple geometric forms that connect, shift, and scale — a direct metaphor for how hoteliers assemble their own ecosystems on the platform. Confident typography, bold color interplay, and fluid compositions inject motion and vitality, turning technical precision into visual clarity.
The result is a living identity — flexible, intelligent, and unmistakably Apaleo.
